product failure

product failure
1) марк. провал продукта (товар, который не оправдал ожиданий компании-производителя на рынке, напр., не получил ожидаемого спроса, не принес ожидаемой прибыли от продаж, не получил признания потребителей и т. д.)
See:
2) эк. дефект продукта (повреждение или брак товара, появившиеся в процессе производства, транспортировки, хранения и т. д.)
See:

Англо-русский экономический словарь.

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